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One of the longstanding hesitations for cloud computing is "my whole business will depend on someone else's business, what if they go under?"

With $10mm in the bank, 60k apps in the cloud, Amazon's AWS backend, Heroku's rockstar team, and a real revenue model, I think it's safe to say that you can bet your business on Heroku.

My new project sure as hell will...

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Even before they were "proven" I think Heroku was significantly less risky than some other platforms, since it's a pretty standard open source stack.

If you really had to move off of Heroku (if they went under or become prohibitively expensive) you could move onto your own servers running essentially the same stack (except of course manually configured and maintained), which is more than you can say for AppEngine, for example.

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