I can think of a major market: operating systems.
Phones aren't like cars, they are more like computers (and becoming more so).
Phones aren't like cars, they are more like computers (and becoming more so).
They might be able to do a lot of the things that a "real" computer does but you don't have the power to treat them like regular computers. You can't easily put a new OS on them, write software for them without going through a central market place, etc. Apple obviously has this vision, but it's becoming clear that Microsoft shares it, at least for Windows Phone 7.
You can pick the abstraction level to suit the argument.