I don't even really know where to start with the lazy stupidity of the linked through posts.
Yes, your 0.002% market penetration new toy doesn't support Flash, and yes you trawled the net for a site that had no alt content for it's Flash content aimed at a demographic that will be 99% Flash enabled.
Marketing is not a business that deals in 100%s, neither is web development. If you chose specifically to be in the 1% then there is no big message here, no champagne room, no deep-rooted moral to martyr.
Disney had a demographic in mind and a marketing experience they wanted those people to have and spent their money accordingly. Something any number of companies do every day.