Manufacturing a mega celebrity takes a certain degree of monopolization of attention. But the days of three-network-television and two-station radio markets are gone. We don't, as a society, watch and listen to the same stuff anymore. It started with cable in the 90s, but it's accelerated with the internet.
I don't know who Anna Kendrick is, but if she's anything like the rest of the "celebrities" I'm supposed to know, she's a Q-list reality show extra with a hyperactive agent. The internet has globalized and democratized the market for attention, which means greater competition, more niches, shorter shelf lives, and fewer monopolies.