My requirement was simple. I needed an app which will allow the end user to enter their zip code and it will fetch a list of our retailers within x miles radius. You highlight the store and get the address and phone number. That's it!
The first phone call turned to two, three, four...being introduced to several team members/project managers etc. I had to provid detail requirements.
They storyboard the shit out of this and came back with 30k for a native iOS app. No shit!
After back and forth they offered to do it for 15k.
It took one evening and I did it in hybrid for multiple OS.
EDIT - I kept the quote on my desk. Showed the boss the following week. He said, that's why you make the big bucks! Earn your keep.