How do you market this? Is it mostly SEO or ads as well? Must be expensive if you want to compete with Nike and Adidas for clicks...
Then I started reading about SEO and advertising. Organic search more or less work but I got almost no traffic from a couple of banners on related pages during few months. I didn't try advertising networks like AdWords.
I don't see big brands as my competition. I have partnered with some but I don't think they sell much on the internet (typically higher price tags) compared to full equipped city centre stores.