Posting 1 comment on 10,000 sites to see which are vulnerable lets you concentrate the bulk of your efforts on the best targets. There's no URL in the post which may mean they are creating a list to hand-spam later on. It's a lot harder for filters to catch hand written text and if a random comment gets through the likelihood that a hand written one will is high.
So maybe out of 10,000 sites they find 1,000 that are good targets and then have their third-world employees go to town working at 10x the rate. Not a bad return.
It's sort of like burglars cruising through a neighborhood on multiple nights to see who has the lights off.