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Why do people write ][ for the Apple II? I've seen it in a bunch of places now.

Probably because that's exactly how it was written on the machine's original logo[1]. I think it changed later on, though.

[1] http://www.vintage-computer.com/images/apple2logo.jpg

It was also ][ on-screen.

Nice, thanks for adding that.

My first programming experience happened on an Apple ][ we had in my kindergarten classroom. It's been a long time since I've used one, though, so I didn't remember the on-screen logo.

Exactly that. It's how the machine announced itself at boot. You can see that right here:

https://www.scullinsteel.com/apple2/

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