Charlie Stross on Common Misconceptions About Publishing: Ebooks
antipope.org
antipope.org
I think this is a peculiar kind of brain damage or mental scarring...
As someone who shares this "brain damage", these lines puts me in the mood of a designer who, seeing objective statistical evidence that his redesign was outperformed by the older, uglier website, dismisses the metrics and rants about art for a few hours.
Authors and book designers who have high production values aren't all arty-farty designers who just want things to look cool. To many, just getting it right objectively (versus the subjectiveness of design as "art") is important, and there are ways and means of doing that. For example, the average Edward Tufte book shows a high level of attention to detail in matters of underlying design and usability, rather than pure aesthetics.
Readers should care about book formatting and design at a basic usability and readability level. You might not want pompously "designed" books, sure, but having easily read type in a usable layout is paramount (in the sense that a Web surfer wouldn't like to read beige text on a yellow background). Sadly, it seems not to be as big an issue as it could be as the jaw-droppingly bad typography on the Kindle demonstrates: http://redubllc.com/2009/01/a-typographic-critique-of-the-ki... - http://qwan.org/2009/05/17/kindle-typography-goes-craptacula... - http://www.teleread.org/2009/05/05/kindle-page-layout-and-ty... (and oh so many more)
What if you get more signups for your email newsletter - but fewer conversions to customers down the line?
What if you make more sales, but they incur more support over the 12 mos? Or are simply more stupid/more annoying/more rude?
What if you make more sales, but they don't USE the product? Or use it effectively, to its fullest extent? (Whether or not they bug you about it.)
What if you just, flat out, get customers who don't support your values/the direction you want to take your business?
Science never stops.
More is not better, necessarily - call no man happy until he is dead, and call no additional customer good until the relationship is at its complete and utter end.
And just because people say they don't care about book design, doesn't mean that's actually how they behave. And just because they behave a certain way now, doesn't mean they wouldn't behave differently, offered a superior solution.
And just because they think they there's no difference, doesn't mean they don't actually experience the book better given (as another commentor said) a provably superior product in terms of readability.
Simplifying it as artsy fartsy prissiness, and wielding just-one-step "science" as a weapon, is doing everyone, and everything, a disfavor.
However, I do think that it's a conceptual mistake to assume that the public at large would like to filter their own content. Even music sales, which are pretty far down the road towards an openly accessible market, are still driven by the major and minor labels. For books, I see an even stronger incentive to keep paying others to filter our content. Reading is a big investment, time-wise -- when people curl up with a book, e- or paper, they want to know that it's going to be worth their time. And, yes, they probably want it to be nicely typeset and proofread as well.
In the age of constant, uninterrupted information, quality filters will be king. That's why people want news readers that automatically bubble up good shit (badly). That's why people follow others on Twitter who give good link. That's why, in theory, we use HN.
Perhaps user reviews & ratings, and previewing books would be a good enough filter? I mean people can already publish anything they want for free online, and non-techies seem perfectly capable in filtering out.
Also, I believe that the author under-estimates other values inherent in a physical book, such as the ability to lend it to someone else, at least as long as DRM is the norm.
So I gave up trying to read the book at lunch and read something on my iPhone instead.
Also, I dislike lugging around the bulk of books or multiple books. I really can't wait until someone releases an eInk reader that can handle academic books and PDFs. I might get impatient and buy an iPad.
But I suppose there are some people that fetishize the smell of wood pulp and who love signaling how smart they are to the world with shelves of impressive-looking unread books, and who therefore overlook a reading experience that is superior in every other way.
I'm a voracious reader, and have an iPad, a Kindle, and shelves of (mostly read) books.
Out-of-print -- with e-books, that means it's really out of print. With a traditional book, it means you need to talk to a used book store.
Used -- you can't save money by buying your e-books used. Nor can you sell them if you decide they have no further value to you.
Unanticipated Reading -- e-books are great for unanticipated delays where you brought an e-book device, but didn't bring a book.
Outdoor use -- you can take a paperback up a mountain, onto a lake, or into the jungle knowing that if it gets wet your losses are capped at $25, and if you fall down, it won't be damaged. With the e-book, a fall or weather could result in expensive damage.
Travel -- the paperback book doesn't need to be charged, doesn't need a power plug converter, works during takeoff and landing, and doesn't immediately mark you as a person who is worth robbing.
Portability -- you can carry a lot more e-books than books.
Search -- e-books are great for reference texts, where you intend to do a lot of searching for content, rather than linear reading. paper indexes are good, but not as powerful.
Markup -- e-books have a 'highlight' capability, and some note capabilities that seem like they'd work nicely in an academic context, but I generally prefer my system of post-it notes, scribbles in the margin, and underlines, which doesn't cleanly translate to e-books.
Disaster Recovery -- e-books are replaced from backups, or not at all. books are replaced by homeowners insurance payout.
Public Image -- my iPad and Kindle both mark me as an early adopter tech guy. a book likely says nothing about me, unless the person looking has an opinion about the title in question.
Permanence -- I'm relatively confident that my paper library will endure for as long as there's somebody who values the content of the books. I'm not confident my e-book library will be usable in 10 years. (between DRM, format incompatibility, and accidental data loss.)
Images -- books currently beat e-books pretty solidly when it comes to imagery. I can't really imagine getting a Photography book as an e-book at this point in time.
Visual ease -- e-books let you adjust the font, but paper books are often (though not always) easier to read.
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Or maybe e-books are superior in every single way, and I only buy books to fetishize the smell of wood pulp, whilst filling shelves to signal to my wife, kids, pets and good friends that I'm intelligent.
sigh
Books are the next vinyl records. Sure, there are some advantages to them. Enthusiasts will cling to them for a long time, mostly because of feelings of nostalgia and the desire to mark themselves as members of a particular subculture. But the advantages of digital formats are so large that books are going to be relegated to niche markets. Considering my own personal reading habits, I can't wait for that to happen.
Indeed most of your arguments in favor of books can also be made to support CDs or vinyl records over digital music.
Lastly, you forgot to mention the environmental impact of books and eBooks. Books have to be manufactured and carted around. eBook devices also have this drawback, but eBooks themselves do not.
Your original statement was not set in a possible future, or in an theoretically different copyright regime.
Today, in the world we live in, books and e-books each continue to have their own strengths and weaknesses, with substantial portions of the market being better served with paper books, and a growing portion being better served by e-books, as reader technology improves.
Your comment was wrong. It was very, very wrong. And it still is.
And now I'm going to go curl up with a paper book, and fall asleep. I'm not using one of my readers, because that's a recipe for a broken reader.
Of course, if you regard books as fungible, this might not matter to you. For some of us, it is important to have a particular book, not just a substitute. For instance, if I want clarification in calculus, I want to refer to the particular calculus textbook I have spent a lot of time studying, not to a different text. If I read 20,000 leagues under the sea, I want to read one of the recent and competent translations to English, not one of the earlier ones that had mistaken conversions from metric to imperial and entire passages left out because they offended the translator. As far as I can tell, none of the Kindle nor Gutenberg versions of this book are one of the good translations. Similarly for Gibbon's Decline and Fall of the Roman Empire: I want the Womersley edition, and that edition isn't currently available in an electronic format. If I'm discussing history with someone I might want to cite a passage out of one of the books I've read on the subject, a particular book, like The Rise and Fall of the Third Reich or From Dawn to Decadence. Neither of those are available as electronic books. Though I guess if I never read anything but electronic books, this would not be a problem: I wouldn't want to cite them because I wouldn't have read them.
Many books I care about probably will never be converted to ebooks. They aren't old enough to be classics, but not recent enough for the publishers to feel there would be a profit in reissuing them in a new format.
And of course there is the problem of DRM. There is then the possibility that a book you thought you owned has turned into a pumpkin because because the ebook reader refuses to show it to you unless it can talk with a license server that no longer exists, because the vendor you bought the book from has switched formats. This happened to me a few years ago with an Adobe eBook I purchased from Amazon: they dropped support (or Adobe dropped them, I'm not sure) when they switched to Kindle. The fact that the transition between possessing a working electronic book and possessing a non-working electronic book can happen silently; the only way you can be sure is to regularly open up the book and to test it every time you move to a new computer or even reinstall the operating system. This does not contribute to a feeling of confidence. Until the books I care about are available in some confidence-inspiring electronic format, I will retain my paper library, despite the inconvenience of storing and moving it. The inconveniences minor compared to the benefits I derive from it. I'm not sure whether one of these benefits might be signalling to the world how smart I am; nobody has ever commented on the matter in a positive way, thought a few acquaintances have expressed opinions similar to yours.
On the other hand, if all of the books you care about actually are available as eBooks and you have some confidence that the the ones you care about retaining will continue to be available (not turn into pumpkins), or if you regard reading as a simple pastime where you don't much care which book you read next and are willing to choose from those available in electronic form, then eBooks, as they currently stand, are great. They aren't for everyone though. Not yet.
Combine that with DRM on ebooks, and the free web wins my time by default.
And given that the net cost of buying the book used, reading it, and then selling it used is so small (or even smaller, if it's the kind of book one can find at the library) it's hard to justify the ebook. Frankly, if it wasn't for the superior physical experience of carrying, handling, and storing an ebook nobody would bother with the things. Even the crappiest trade paperback I own has an order of magnitude longer shelf life than any DRM system.
I think the thing that most disturbs me about this whole incident is not just that a book I bought stopped working it is that I had no indication that it had become unavailable to me until the instant I went to re-read it. It had probably been inaccessible for months if not years without me knowing, with me thinking that I had the book ready for me to go read whenever I felt like, but when I went to check on something, it just didn't work. My shelves of paper books don't present me with that kind of problem.
And in any case, I have now received a refund, so I wouldn't feel comfortable jail-breaking a copy. I may buy the Kindle version when I get an iPad though. I have a bit more confidence in the durability of that format. Not enough to start acquiring many books in it, but since this particular book is unavailable in any other way, and it is really important to me, I'll probably relax my principles for it.
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[1] Except for my Safari Books subscription. As alluded to downthread: O'Reilly pretty much gets it. Their medium is impermanent, but it is also priced accordingly.
Now it would be no problem that the service might go out of business in a year and take the catalog out with it. You'd subscribe while it lasts, read all sorts of books you want to read but don't care to own, and then find a new service when the old one's gone.
I'm also surprised the author of this piece implies (?) the cost of setting up and maintaining a physical press is basically zero. Swish offices on 6th Ave would possibly also be less necessary in an ebook-dominated world where there is a more direct line between authors and their readers (customers).
So, for a mass-market hardback book, printing costs represent about 10% of the list price, less than just about any other component. Certainly, eliminating the printing costs alone would not knock a dramatic amount off of the consumer price of the book, assuming, that is, that book pricing is based on a "cost-plus" model, which it clearly is not.
I never thought that publishing an e-book required as much work as a 'regular' book, other than the removal of the printer, but it does make sense.
In a way it's a pity, but maybe this could be cured by writers hiring free-lance editors and marketing on a performance basis?
This idea is a common trap for newbie writers. A very very common trap. To the point that there are an absolute plethora of scam artists lying in wait to "accept" your manuscript in exchange for a fee, "edit" it in exchange for another fee, send it to Lulu.com for you in exchange for a fee, get it listed by Amazon for a fee, and "market" it for a fee.
The non-solution of self-publishing was discussed at length during the "amazonfail" incident a few months back. Here's a novelist on the subject:
Also, when a publisher associates a certain imprint with a book, it advertises something about the book’s contents. (What image does “an O’Reilly book” or “a Baen book” evoke in your mind?) That kind of endorsement is extremely valuable to an author who hasn’t already become a celebrity, and an author-editor team working independently couldn’t duplicate that effect unless the editor was a celebrity. And by the time an author or editor becomes a celebrity, he or she has already built up a mutually profitable relationship with a publisher. (You don’t see Stephen King or J.K. Rowling offering their next books through lulu.com, do you?) Again, this effect has little to do with the medium in which books are published.
Hmm. I usually prefer to read paperback novels than their ebook counterparts, the main reason being that there's a barrier to reading something I don't know about and then looking it up on wikipedia and hey, there goes 30 minutes of link following, after which there's a 50% chance I don't return to the book. I wonder how many readers are like me?
- E-ink readers seem to be coming down in price - Borders will be selling the 6 inch Kobo for 150 USD ( http://news.ycombinator.com/item?id=1328438 ). There are also various recent, cheaper, models with 5-inch e-ink screens, but same 800x600 pixels, which I think will do fine for fiction.
- Elsewhere in these comments, jacoblyles said "I really can't wait until someone releases an eInk reader that can handle academic books and PDFs". In my opinion, the 10-inch e-ink readers do an acceptable job. I have a KindleDX, and PDFs of books, papers and theses can be read sequentially fine. Skipping around and jotting annotations are not so convenient ...
Handy overview of devices: http://wiki.mobileread.com/wiki/E-book_Reader_Matrix
I'm 25, so it's not as if it's my eyesight that's the problem.
On the other hand, reading them on my iPad with a tool like iAnnotate, I can not only make the text bigger, but mark the PDFs up with highlights, boxes, and notes (which are PDF format standards -- not special to the app itself). And transfer them over wifi.
Their attitude of publishers being all-powerful is one that needs to die.
Any requests to them to stand up for their readers (like the recent pubisher price control mechanisms on ebooks or DRM schemes or region controls) results in a "Haha, you're kidding right? We have zero control over what the publishers do with our output".
I'm saying, the publishers have nowhere to go if you dont write the books. The relationship is a total inverse of what it should be. Even music artists, normally thought to be clueless/careless on real world matters, are already taking big stances on DRM and their ability to distribute/sell etc and sticking up for their fans. The writers' backwardness (and plain old ludditism) in this regard is mighty strange.
- retain all the rights to their work
- maintain full editorial control
- set the price at which their ebooks are sold, and keep the majority of the revenue
- there is no fee to publish
- nonexclusive
Some free suggestions for your site: You should try jazzing it up a bit. Blue is a dull colour. Bright is good. Nowadays any worthwhile site needs to include comments, reviews and ratings, twitter/blippy integration etc. The more social the better. You should also have book page previews and maybe youtube-hosted videos of author interviews/talks. Basically be an information rich site. Branching out to e-magazine publishing say for short stories (maybe get onto the iPad/Kindle that way) can help de-risk the business.
You should also develop a focus on some specific domain like the college textbook domain and market it heavily to that audience (professors/students). Discount cash/gift cards sold at campuses, good referral systems, mobile payment options, iphone/android integration are all good.
As you can see I've been giving this quite a bit of thought myself :), but don't think it's something I want to get into at the moment. Have at it and best of luck to you.
For musicians record sales have never been the revenue stream, a musician gets paid an advance and then they make more money touring selling merchandise and eventually from licensing royalties after the advance and marketing gets paid back.
For writers book sales are pretty much the only revenue stream, they get an advance and a cut of every book sold, then what? Writers can occasionally swing speaking engagements but by and large there's no merch, no tour, movies don't pay people so they can read passages in the background.
If writers aren't in a hurry to drive ebook prices down to $0.50, it's not because they think publishing houses are powerful, it's because they like to eat.
EDIT: Another problem thing to remember is that a song, at 3 minutes or so, can be rapidly iterated hundreds of times, and done so at paying gigs. Listeners can stand in for the editorial process to a degree.
A 400 page novel has a minimum iteration speed of probably a week, and normally several weeks, which the author is not getting paid during, and how many people are willing to read the sometimes subtly different 400 pages a dozen times.