It's annoying and unprofessional. Stop trying to be cutesy and present the information in a way that people who are busy can consume quickly and make decisions on.

Is this the tone of the whole project? I'd love to contribute, but I don't want to wade through a reddit-comment-thread-level of forced references and memes to do that.

I get the reason for doing it, and I like that the internet isn't full of drab corporate-speak all the time, but this piece just missed the mark I think. The title doesn't really communicate the intent well and instead feels like its trying to be a little clever for the sake of being clever. It's really a two or three sentence press release that got fluffed up with some non-corporate language.