So for instance, the Democrats run on, "We need equal pay for women." The actual size of the wage gap can be debated as a factual matter (once you factor out different professions and hours-worked, it's usually about 5-10%). Then the Republicans run on, "Real Americans need to take our country back!", despite their "real Americans" (as a conjunction of features) composing a minority group that's only 20% of the country[1].
One of them plays the identity politics of inclusion, often duplicitously. The other plays the identity politics of exclusion and minority rule, often honestly.
There's a vast difference between obnoxious campaign rhetoric along the lines of Clinton and an organized decades-long campaign to disenfranchise people who don't vote the way you want or don't share your conjunction of identity features.
[1] -- http://fivethirtyeight.com/features/only-20-percent-of-voter...