Localtunnel -- instantly set up a public tunnel to your local web server
github.com
github.com
I've been happy with the reliability of reversehttp for all the testing I've done with it.
If you're using ruby, hookout does a great job running your rack app as a reversehttp endpoint: http://github.com/paulj/hookout
I personally don't think popularity or how long something has been around have much to do with the merits of technologies. Fitness-for-purpose is much more interesting.