Big IPO, Tiny Payout for Many Startup Workers (2015)
bloomberg.com
bloomberg.com
The article shows how most employees are too occupied counting their imaginary fortunes to seek the most basic grasp of how their options really work.
The race for riches in early-stage startups has become a gold-rush, and now that we are clearly after the peak, most employees are chasing the dreams of yesterday's big-payoff exits, failing to look around and notice that these were rare even back in the day, and now they hardly ever happen at all.
Investors got savvy about protecting their investment, while employees are just as clueless as ever, so even when big IPOs do rarely happen, the employees see very little profit.
This works very well for the investors. The downside is the erosion of equity as an incentive, but even more so - any sense of working towards a common goal and shared success, which is what startups are supposed to be about.
This will hurt the entire industry. On an individual level, if you accept substantially lower pay, for a tiny unprotected bit of equity and someone's unsubstantiated promises that it will be "one day" earn you millions, then you are a fool.
The skills acquired at their day jobs also enable them to be much more financially savvy than tech workers. Tech workers, I imagine, get better work computers for similar reasons.
It's not a job that is easily displaced by code.
I don't see why we can't automate the workflow of coke snorting gordon gekko wannabe fuckboys on wall street in the next 15 years as will a large chunk of professional careers. To boot, we see lot of the floor trading becoming automated as a result of the innovation we had in the past 15 years.
Luddites of the 21st century will hit the mid to lower upper class hard, I'd love to work on such problems.
We've had plenty of stuff like NLP for 10-Ks and management calls but the job has been relatively unchanged overtime save for the introduction of CapIQ, Bloomberg and Excel. Which isn't to say that it can't change, but that it probably won't happen anytime soon.
GP's question was "Why is the industry standard high?"
Because a job candidate being told at an interview "we are looking for people who are motivated by things other than money" would walk out, and the banks know it.
I'd give my hard working employees a good chunk of the company over VC any fucking day. I'd love to see a PHP developer take home high six digit bonus checks, even after they leave if the stuff they build keeps making the company money, sort of like the million dollar royalty fees that were paid to developers of Tomb Raider II.
The jobs of an engineer at a startup... oh wait is that a job? I thought they were just naive kid fucking around and making money for the board[1].
[1] Don't worry. You'll understand when you'll see your CEO negotiate £8 millions more shares while children are taking the job for less than 4k and they think it's a good deal. Best day ever! :D
You can't fix other people but you can choose whether you want to be a naive child or a business man.
Almost every day of their job is managing extremely time sensitive transactions that are often the most important single event in the lifecycle of any given company.
That's why we should start teaching people that they won't get rich.
It's hard, it's depressing, it's exciting, it's terrifying, and it's rewarding. Learn to set goals and execute, sell a product, deal with happy and angry customers, build partnerships, market, price, negotiate, and more.
You'll get much more out of it than working for someone else. When you work for someone else, someone else's dreams are the priority.
After you get the required skills and knowledge jump ship and re-market yourself and get pay rise.
Start your career in bigco, then when your growth stalls, jumpstart it at a startup.
Depending on the startup, you'll learn 10x what you would at a bigco.
In this sense, the lower pay is fair. You gain in other ways.
Started with a start-up learnt a lot of customer support, full product stack development, web-tier systems, linux/windows, encryption, and POS systems.
This went on for two to three years about 50% bellow my peers wages. Moved into web development after a fall-out with the boss about relocation. After the fallout did a couple of interview with my peers and tippled my wages over-night in the new job.
Just saying if you're going into the startup field do a lot of hard thinking about it before you go in. Make a battle plan, and dear god have a clear idea what you're aiming for and level of professionalism you want to reach.
Would I do it again?! Maybe, just a word of advice don't court the bosses wife.
There are many positives, true. But the negatives should not be understated. If you don't fail outright, the most common outcome from bootstrapping is often worse than raising VC or working for a VC-backed startup. That is, you'll work years and years and years with lower pay, work more hours, and endure a hell of a lot more stress only to fizzle out at the end (also without a big payout).
Try to go back to corporate after wasting the best years of your life bootstrapping your small-name, small-reputation startup for 5-10 years. And if you do go back to corporate, watch them lowball you on salary and position.
If you do succeed, yes the payout is greater. But chances of a big exit are rare in the VC-backed world as is, and imo, even rarer in the bootstrapped world.
This is the negative side of bootstrapping that is rarely mentioned. YMMV of course.
This is the part of the story that doesn't get presented in people's romanticized view of the bootstrap path.
The current VC/incubator oriented startup culture has largely convinced the software community that building a business is impossible without their help.
I'd bet every reader on HN could hit 1-2 million/yr bootstrapping their own company. I'm not saying it's easy — it took me almost 5 years to the point where I could hire my first employee (I moonlighted for the first 4 years). It takes someone open to learning new things, a little bit of software-dev talent (you don't need to be a superstar), and dogged-effing-persistence.
Given enough time, if you persist, you will get there.
PS: Remember that most bootstrappers have no real incentive in encouraging you to go that route, unless they're selling you a book. In my experience, bootstrappers care a lot for each other and stick together. Investors on the other hand ... they clearly have incentive.
> That is, you'll work years and years and years with lower pay, work more hours,
...
> And if you do go back to corporate, watch them lowball you on salary and position.
_You_ underpaid yourself for years and years, bootstrapping your startup. If you had succeeded, you'd end up with way more money than your peers who chose to stay in corporate jobs. If so, it is not fair to expect to have the _same_ salary and position as your corporate peers, when you come back vanquished. While you were learning skills to bootstrap your dream startup, your corporate peers were learning skills useful for the corporation - they get higher pay hence.
If any of the skills you learned during your bootstrapping days are useful in the corporate world - and it very often is - you'd surely get rewarded for it sooner than later. But don't expect to be rewarded for it the day you start back again at the new job.
I can see how my point came across as entitled. That was not my intent.
Anyone have stats on this?
Your warning about dangers are all very true, most people don't think about those.
On the positive side, your upside can be great, and since you didn't take VC money, you can be happy with much less then VC backed startup. You can make big company, small company, lifestyle business, you can get acquired if you desire so.
The marginal returns diminish after around 70,000 USD / year, the only real winner is VC who will have their eggs in multiple baskets with only their capital at stake which won't break them. There's all sort of fancy ways to cover their ass, all at the expense of you, the founder and your employees who have traded the most valuable commodity, time.
It's clear who values their time more than the founder & employees. Bootstrapping means you control the destiny and a higher chance to pocket more than a C-Suite's salary combined. So you make 100k every month from your bootstrapped business but you never IPO, you can buy the world's smallest violin. Operating at break even to meet your VC's needs for a quick IPO is a fool's game, your life is now a financial speculation vehicle for the rich.
FUCK. THAT. SHIT.
As someone full-time bootstrapping, and who will launch having bootstrapped, my take-away is that I wish I took seed money to be able to pay a couple people to go on this journey with me. I'm a solo technical founder and while I found people willing to make (considerably) under their market value, engineering is well paid and good make-problems-disappear non-technical people are rare finds.
1. You clearly built something of value and should have an exit coming (or already had one)
2. If you were the victim of some unfortunate circumstance that put you out of business, you probably have made friends or partners in the industry that would instantly recognize your value and bring you on board (I'd personally hire an old competitor in a second)
3. You've probably learned quite a bit that is applicable to engineering, sales, marketing — chances are you don't even identify as a software dev anymore. You might want to shoot for something c-level, exec-level, sales engineering, project management, etc.
4. At this point, you know how to negotiate and market yourself. You will not be victim to some piddling lowball offer unless you're desperate. After 5-10 years in the game, you probably won't be. If that's your only route, take the job and use it as a launchpad to something better like everyone else does.
If you bootstrap for 1-12 months and quit (like 90% of my peers have), then right, you'll probably have nothing to show for it.
Perfect, and yes.
Its just all a lottery ticket...
It's just that this information is often not provided or explained. Why companies think it's ok to say "you'll get X shares" when X is a meaningless number without more information, is beyond me.
e.g. When the company I co-founded went public there was a ratchet agreement in place (amusingly, which we'd tried to get removed at the time of the first round of VC investment) that gave us large amounts of new share options that was much larger than the employee share option scheme. Things like liquidation preferences also can also have a huge impact and as an employee your are probably not going to get visibility of all of these and I'm pretty sure none of this will be in Companies House!
Instead they sold a part of the company (out of everybody's share) and with the money that brought in, they eventually succeeded. I don't see anything unfair in it.
Don't defecate where you eat; don't invest where you work.
> "Don't defecate where you eat; don't invest where you work."
That sounds pithy, but I don't see why that's good advice. If you work in a role where you can have a significant impact on the success of your employer, that can be a very advantageous situation compared to being a random investor in a venture you have no agency within. You also potentially have a lot more visibility than a silent investor. These are reasons one might choose to take equity over cash.
Had you argued that it might not be a universally great idea, from a portfolio management standpoint, to trade a lot of upfront cash for illiquid, volatile stock option, I'm with you.
If you don't have a contract (you are "at will"), don't invest in your employer, ever. If you do have a contract, but can be fired for any reason that is outside your control, don't make an investment that is not completely liquid. If you can make the stock price move unilaterally, perhaps you should consider shorting it, quitting, and airing all the dirty laundry in public? That would be a dick move, but so is diluting all your employees into oblivion so you get a bigger share of the payout.
If one cannot raise enough capital to execute on the business plan, I question the value of the investment. In any case, the market is not homogenous. If you can't afford the market wages in Silicon Valley, move your startup to the Rust Belt. If you can't afford those wages, hire remote from Britain, Australia, or India. If you can't afford that, try your hand at lowballing freelancers. Or maybe hire one 40+ developer at 120% median pay instead of two 25-year-olds at 80%. Tricking your employees into thinking you're paying them more than they're actually getting is not a viable way to conduct business in the long run. Believe it or not, there is value in not being a scumbag employer.
People on HN sometimes talk a big game about negotiating job offers, but in my experience, most software engineers are terrible at it, and are not equipped to go up against enormous companies with a lot of resources dedicated to paying them as little as possible.
Forget negotiation. Just saying "I want $XXX" when interviewing for a position is a simple thing to do. What's the worst thing they can do? Not hire you! What's the best thing they can do? Give you what you asked for.
Is it really that hard to say "I really like the position you're offering, but unless you can meet my salary requirements, it's a non-starter?"
http://www.kalzumeus.com/2012/01/23/salary-negotiation/
We should all read this once a year. Even if you can't take it all to heart, whatever you read will help, and getting your colleagues to negotiate better will raise your rate, too.
I see nothing but unfairness in this.
Except that every dilution I've witnessed has come with re-upping the people who really Matter. Current employees we want to keep, and people sitting the board room.
Not everyone takes an equal hit from dilution. Some don't get hit at all. Some can get hit but handle it. (A founder diluted from 10% to 5% still is sitting on a huge nest-egg. An employee diluted from 0.01% to 0.005% may see her 200K payout changed to 100K.)
Of course that kind of insight would lead to employees jumping ship when there is trouble...
As an extreme example, I watched a startup in a private sale issue new stock to those on the board such that all of the other early (0.1-0.5% stock ownership) employees were diluted to $0.01. The total valuation was in the $100M range. It was a good way to make a few enemies and retire at 30.
In the end the acquiring company ended up having to hire some of those employees back for consulting... I believe several of them received >$1k/hr. Most of those employees suspect that the acquiring company tacitly signed off on the issuance of new stock.
Unfortunately in this messed up world and rollercoaster economy the answer is often yes, it is better to put yourself first. Not that I would, but I can see how those who do justify it.
I knew enough then to discount options to 0, but I'm permanently jaundiced in retrospect by just how many outright lies I was told at interviews, and saw being told to my colleagues.
And don't say "they get to keep their jobs", cause if that's all that's needed for benefit, we might as well devalue the options to 1 cent, cause after all, they still got to keep their job.
It's often abused, and easy to abuse, but you are making the story too pat by saying it exists only to screw over employees.
If the employees didn't win in that case, then there's some fundamental, structural flaw in American laws.
http://danluu.com/startup-tradeoffs/
A quick summary: pay has gone up enough at top bigcos that simply working and accumulating money can exceed even very good outcomes at startups.
3 years at my startup now I have a million - on paper. Hopefully in the next three there is an event I can cash out on.
One path is 99% chance One path is a 1% chance
I'm having more fun at the startup than I did at MS
And as long as you can make your nut (housing, food, savings, some vacations) I don't see a problem.
(edoceo I know you weren't claiming a problem -- I just wanted to reinforce your point).
When it doesn't work, no profits, lagging growth it's terrible. Really terrible. Major stress, so much waste. And the sad fact is that's the likely outcome of startup world.
You have to have two plans. One for the Best and one for the complete shit-storm of winding down a business.
Not impossible - but definitely far from common for MS employees unless I'm hopelessly misinformed.
Source: a dozen folks I've spoken to directly where the case is true.
What's interesting to me about the startup-tradeoffs article (top link of this thread), though, is that you don't need to enter stratospheric levels of career advancement to hit these targets at bigco's anymore.
You can't be a lousy dev, but you don't have to be an amazing one or ascend into higher management levels. $250k a year is now a reachable salary for an employee of ordinary advancement (well, a SE or related). You get to senior level, and top out there, and your salary is now high enough that earnings start to rival very good exits from startup. No, not founder level or huge (and rare) IPO successes - those are still out of reach on the "work at a bigco and accumulate". But better than being an early employee at a startup that has a decent buyout or "exit".
Forget about free food for a minute and you may soon realize that startups are terrible all over the board.
> Negotiate hard on the salary.
Recent CS grads (who are the most common startup workers) don't really have the leverage to the do this. And experienced (or, ugh, "10x") developers can probably always get a better deal at a big company.
I feel like "working for a startup is almost never economically rational" is the elephant in the room that everyone is trying not to talk about. (As for me, I do take my own advice and deliberately work for BigCorp, but when I've tentatively brought this up to others I'm usually met with hostility so I don't do it in person anymore)
It would be easier to support the claim that most startup employees earn less over their career than those who only ever work for BigCorp.. Though I've never personally seen data suggesting that's necessarily true. You have to consider length of career, job and city mobility, career mobility, etc.
"Economically rational" does not mean BigCorp > Startup career pay.. it means it's not rational to accept startup career pay. That's a much harder statement to defend (honestly, I don't think it's the case).
You are just a naked call option for these VCs-unlimited upward potential, limited capital loss. It make sense for VC's to spray and pray to see what sticks.
I don't want my life to be a fucking call option for somebody to fulfill their ephemeral desires for more wealth with diminishing returns and benefit to society.
I've seen all sorts of games. One of the most common, which is surely a violation of fiduciary duty but no one cares to do anything about it, is when the VCs with 3 of 5 seats on the corporate board negotiate a sell-out that matches, down to the dollar, the amount of money needed to make the VCs represented by those 3 seats 100% whole, and not one dollar more.
In order for options to pay out, there are bunch of hurdles that all need to be cleared in a row, with no mess-ups in between, and many of them are not in your control at all.
Startup compensation, however, is a roulette table you have to work to sit at.
If you don't have the cash on hand to pay competitive wages, you should not be hiring the employees.
I would never again work at a startup for the unilaterally renegotiable lottery tickets they are somehow allowed to call "options", instead of salary. If they really, really needed to compensate me with something other than cash, maybe I'd do it for actual stock and retained copyrights in my code. Maybe I'd do it for bonds with a coupon rate 10% above t-bills. But they would definitely also have to do something to polish my resume in case the company fails early. Overblown job title. Gratuitous supervisory authority over someone not needing supervision. Authority to do a side project using a rising-star tech stack.
If you can't give me cash, you have to give me something of equivalent value. If, in the long run and in aggregate, people who have ever been startup employees are earning less than those who were always employees of established companies, the startups are simply not compensating appropriately. And in that case, "don't work for startups" is the correct advice.
There are many other reasons why a startup would be attractive to some people. Professional autonomy, personal growth and learning, different work culture to name a few. For many people, once you're earning "enough" to cover your expenses the pay difference between employers is worth the trade off.
In the end, unless you're founding the company yourself you're always working "to make someone else rich". That's completely irrelevant to your personal choice of employer.
Whether they balance unpaid overtime/stress, however, can be iffy. If you can get in without the bad parts, though, it can be good (but that's less start-up and more small company).
"Another interesting idea to reduce complexity for employees came from Brian Neider at Lead Edge Capital, who suggested a single question for employees to ask management: “Can you please let me know how much money I’d make from my options if the company were to sell or IPO for $100m, 200m, 300m, 400m, etc?” Of course, the answers will inevitably have some disclaimers and dependencies, but the answers will expose the potential impact of terms from late-stage financings."
This should be a standard report off of cap table management software. Every time the cap table changes, all current equity holders get a report showing their stake and expected payout for various liquidity events.
New investment rounds dilute the common share equivalent ownership, but also add preferences and sometimes other economic rights. Also, banker fees, earnouts, etc etc.
I don't disagree that it would be helpful and is a step in the right direction. But it would have to come with tons of disclaimers.
And, even the best cap table management software is rather poor, and its calcs get duplicated or discarded in favor of spreadsheets done by lawyers.
Not to dismiss issues of employees being at the "back of the line" for equity payout. That is certainly a thing. But this article lists a bunch of examples of employees getting somewhat disappointing payouts when the ultimate valuation of the company was somewhat disappointing, while presenting it as employees getting somewhat disappointing payouts from "big IPOs."
A lot of people seem to have a problem with understanding that you can't just look at absolute numbers for a company's value. If your company raised a lot of money with the expectation that they would be a $4B company, and then they were a $750M company, well, $750M is a lot of money, but sorry, you had a disappointing IPO and preference is going to eat up a lot of the company's value -- maybe all of it.
If your real valuation turns out to be lower than what you raised money at, preference will eat a bunch or all of your valuation.
And this shouldn't really surprise anyone. It's like some people at HN heard the old joke "How do you make a million in publishing? Start with ten million," and thought:
a. Yes, that seems valid.
b. Where's my share of the resulting million?
Complains that he hoped he did enough work for a lifetime and that he could retire, but that he actually still has to work.
This is not how this works. This is not how any of this works.
> Let’s be clear: Sutton knows it worked out just fine. He made about $350,000 before taxes on his Box stock
Remove the local costs of living which is only the highest of anywhere on the planet.
There is still some money left, but nothing impressive. You're sure not going to a 2 tier city ready to buy a big house in cash.
If people are misjudging their packets by 10x it would suggest they are being underpaid, because they think they're negotiating for a lot more than they are.
As someone who worked in options I can tell you there's a lot of depth to how to price an option. If you don't know how Black-Scholes works along with more esoteric subjects under option theory, you should heavily discount whatever you're being told.
The exception is firms which have already gone public, where you can just look up what the market thinks your shares/options are worth.
People don't use BS theory for any other options either.
But I've never seen anyone try to claim that the BS formula was enough to give you the right price.
And I've traded on more than one derivs desk.
Even with perfect transparency for very early employees, predictions are pretty worthless. The only realistic thing you can do is make sure the shareholders agreement doesn't have any tricks in it and have a feel for the domain you are working in.
And this is the share options scheme for every one even the lowliest call centre worker and not a senior role.
I found this repo on GitHub to be the best resource on startup equity, highly recommend it: https://github.com/jlevy/og-equity-compensation
I don't know if the candidates were playing stupid, or really that dumb, or trying to angle for something better, or just didn't like the company and were trying to back out politely, but it got damn frustrating.
Lots of people just want to be lied to. You know why employers spew bullshit to candidates? Because candidates eat it up.
If you want not idiots employees, or if you want to do training for real, you can explain it to them, then they're free to take a decision.
Is an employee good enough if he can't listen for 3 minutes and perform a quick check on IPOverflow.com to confirm it's the other company that's a bad deal.
Anecdotally, the expectation I had for my shares at my last startup ended up being 10x (as the article stated) what they were worth after acquisition.
I was once offered with X shares of options from a well-funded startup. X seems like a relatively large number. But the company didn't want to disclose neither of the following to me but just selling me `this is a good offer`,
1. percentage offered 2. FMV per share 3. strike price
The company is OK and the job is interesting. But this opaque destroyed trust between two parties. This is a completely a joke and I turned down the offer.