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I feel like a lottery would be more "fair", if you want to use a socially aware definition of "fair".

No, the reason they sell out in 30 seconds is because of cheating.

While this may be true in a pure capitalistic sense, many believe that experiencing the arts isn't something that should be limited to the rich

Being physically present in the stadium is not necessary to watch the game and in a way, those tickets subsidize the game for the rest of us at home. This is especially true for the arts since many artists make most of their money from concert tours (a great example of price discrimination).

I'm generally speaking about concerts more than sporting events, and as someone who frequently goes to concerts, I wouldn't consider live music to be anywhere near the same thing as listening to recordings

Auctions are obviously the least fair model. A lottery would probably be the most fair.