Intel has always been driven to push harder than anyone else, and they're not slacking off here. They're just out of easy gains.
In the early days of microprocessor design they could steal concepts from mainframe computers. Then later they could port features from ultra-high-end chips like those found in the Cray systems, then things like Alpha which they acquired from DEC. Lately they've packed everything they've mined from those systems and more into the current generation chip. There's not much left they haven't already done.
The only way out of this particular jam is to come up with entirely new ways of making CPUs. Maybe this is why Intel's acquisition of an FPGA manufacturer is relevant, that will open up entirely new opportunities. Maybe that's why they're exploring many-many-core designs. Maybe it's why they're investing more heavily into boosting GPU performance.
> So if Intel had any competition in the enthusiast segment...
The enthusiast segment is almost utterly irrelevant to Intel's bottom line. They're willing to pay a steep premium on certain chips, which can help when breaking in a new process, but in the long haul they're, at most, 5% of the market. Intel's missing out on way more money by not being a bigger player in the mobile space.
If Intel could've shipped a cost-effective 6C i7 design they would've done it by now. There's a version on the market for $600 which isn't too far out of your envelope, and we are talking about enthusiasts here so they're normally not as price sensitive as general consumers.