The very first sentence of the article is, "The Intel Core i7-7700K is what happens when a chip company stops trying."
However,
Title: Intel Core i7-7700K Kaby Lake review: Is the desktop CPU dead?
Subtitle: With identical performance to Skylake, Intel brings desktop performance to a standstill.
*edit: while I'm not in any way sticking up for intel (I love RISC architecture personally) I do wonder if this cycle is just aligning technologies such as DDR4 / PCIe bus speeds, chipset smarts such as NVMe pass through to bypass the SCSI subsystem etc... more than it was outrun / be directly faster than the previous generation. I might be wrong (again no research done here!) but it wouldn't surprise me if it was a feature alignment cycle. IMO - what we need is ECC on the desktop i7 range, that would be a killer.
So what annoys me is not that Core i7 do not support ECC. What annoys me are markets where ECC does not exist at all, like ultra portable devices, and to a slightly lesser measure laptops (I've recently seen at least a workstation laptop featuring ECC, although the price was insane IIRC)
I'm partial to the 2500k myself.
With AMD no longer contentious, Intel has, quite literally, stopped trying.
Look at Netburst era Intel vs modern Intel. Behind the 8-ball Intel can show you what Intel looks like when it's trying.
We're not talking about when Saab had to keep their new models secret to sell the rest of the old ones for survival. This is Intel. They control their market and have no competition. Selling crappier products than you're capable of is a moralistic problem. And it's one that the industry is complacent with. Just ask Apple.
If all remaining Intel competition were to disappear tomorrow Intel wouldn't stop selling chips. They would just stop making them any better. Cost reduction is just business. If a business doesn't have to spend on research to stay afloat it shouldn't and it won't.
Intel has done very well in the past by always being one step ahead of the competition. I'm sure that they didn't stop doing so.