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you're arguing for the benefit of society to the detriment to the individualIsn't that just a marketing challenge? Seems like going carless can be presented as a benefit, with many pros over cons, if the infrastructure begins to get built out.
With driverless smart-cars (which, I know, might be as much of an impossible nerdgasm pipe dream as flying cars):
* You no longer have to pay for insurance on a car that spends 90% of its time idle in your garage, nor gas, nor maintenance - except for the fees built into "hiring" the car, which is directly proportional to your use of it.
* No more car payments, either. No longer are you taking an instant 25% hit as soon as you drive a 2017 Hyundai Sombrero or whatever off the lot.
* For a lot of people, losing their car is financially crippling. If you wreck your car that you depend on driving to work in, most times insurance doesn't pay out enough to replace it with an equivalent car. Often, it doesn't pay out enough to replace it with any car.
* Tired of figuring out who in your four-driver family gets to use the car this weekend? Now your husband, Tiffany and Timmy can all get to their football game, football game, and football game on Saturday.
* Tired of spending three hours a day chauffeuring your kids to school and extra-curricular activities? Not anymore.
etc,. etc.