Apple’s new record: the fastest product ramp to $1 billion
blogs.yankeegroup.com
blogs.yankeegroup.com
What about Modern Warfare 2, which reached the same milestone in two months? [1] A console game in a physical box doesn't seem to be any less of a consumer product.
edit: I can find mention of pre-ordres of MW2 being available as far back as April '09
:P
But more seriously, it's not quite clear to me why preorders are particularly relevant here as the marketing approaches are so different. Most iPads are sold directly by Apple, whereas a console game is available through thousands of retailers. It makes sense that those retailers were taking preorders a long time before release. (I'm sure somewhere preorders were being taken for the now perhaps cancelled Win7-equipped HP Slate, despite the lack of an official release date.)
I'm more curious to see if there's going to be an upswing when the rest of the world is able to purchase them.
That doesn't mean what you think it means.
hint: google.
* Swimming
* Synchronized swimming
* Water aerobics
* Water gymnastics
* Diving
* Synchronized diving
* Waboba
* Water polo
* Water volleyball