http://well.blogs.nytimes.com/2016/06/08/is-sugar-really-bad...
http://well.blogs.nytimes.com/2016/06/08/is-sugar-really-bad...
The issue with "processed sugars" is that they appear in forms which cause you to not necessarily get enough fiber with them, and in form factors that are very easy to overconsume, but biochemically, 19g of table sugar and a couple of Benefiber caps are going to do approximately the same thing as an apple. Being processed doesn't make it magically toxic.
People like to talk about "processed" sugars like it's the sugar itself that has transformed, when really the problem with processed sugars is that it's just the sugar, and it's too easy to consume too much of it.
Naturally occurring sugar is just as bad, but has some other ingredients deemed to have positive impact. The analogy here would be opposing the claim that smoking is bad for you with the statement that some cigarettes can contain menthol or eucalyptus, which are known to have soothing effects and pleasant odors, and therefore are "completely different".
But back to sugar. The usual pro-sugar argument with naturally occurring sugars involves vitamins and nutrients. Unless you have a severe case of vitamin deficiency, your body does not need extra supply of those vitamins, at least doesn't need them urgently enough to justify sugar as a delivery mechanism.
Nutrients can be obtained from zero-sugar green leafy vegetables - watercress and kale tend to be the bomb as far as nutrient load.
Also "naturally occurring" is a misnomer by itself - modern commercially available fruit has been bred to have longer shelf lives and higher contents of sugar to appeal to general public.
So indeed nothing stays natural after a touch of civilization.
In practice, I think the difference between naturally occurring sugar and added sugar is satiety: sugars that occur naturally are bundled with fibers, and fiber makes it more difficult to overeat. That's what's so dangerous about sugar soda (which really needs to be legally regulated).