> Wool In The Gang, a supplier of knitting kits, was acquired for about the same price that investors put in; Crowdcube backers got a gift certificate in lieu of payment

This really surprised me, but it appears that investors had a choice between receiving cash or gift certificates worth more according to a Crowdcube blog post (http://blog.crowdcube.com/2016/08/30/over-5-million-has-been...):

> Investors will receive their initial investment back plus a 5% return or a Wool and the Gang gift voucher, which would give them a 20% return on their investment.

Nonetheless 5% return on such a risky investment doesn't seem great.