Rhythm of Food
rhythm-of-food.net
rhythm-of-food.net
Second, the research methodology is stupendously biased towards people who do Google searches for food in English.
Third, the authorship - a collaboration between Google News Lab and Truth & Beauty - reveals the source of this bias.
Finally, 'findings' like the season for pumpkin spice latte has started to creep earlier into the year since 2011 are mostly bunk. A single marketing campaign or media appearance of such an obscure notion would completely skew the result.
In any event, if you are wont for marketeering advice, heed this: if you want to sell pumpkin spice latte, it's quite possible that you may well have more luck selling it on the basis of novelty to people who have never tried it, regardless of what country you are in, or the time of year - Google searches be damned!