There's the form factor I guess, but everything just feels incremental or like basic maintenance right now.
A more realistic reason is probably saturation, a little like Facebook's user base. They're going to pursue new market rather than get people to replace their current phones from now on, I imagine.
I'm not sure AI is the best "cure" for this as generally the heavy lifting of what AI is currently present in phones (both from Apple and Google) is offloaded to remote servers anyway.
I have an iPhone 5S and my primary motivation to upgrade would be to get a 64GB model. I just don't see any revolutionary changes in newer iterations (neither in Android).
The same applies to the iPad. My wife has an iPad Air, but I have no clue telling how many generations it is behind, without checking Wikipedia. It works fine and there is no real reason to upgrade in newer iterations (except perhaps in specific niches).
You're joking, right? If that were the case then why the rapid release cycle. Why do all these phones' screen break so easy. Why are all the batteries so terrible.
No, I disagree. Here in Australia, I know at least one carrier (Telstra) who will allow you to pay an additional amount (AU$149) 12 months in to a 24 month contract to allow you to upgrade the phone earlier.[1]
1. https://www.telstra.com.au/mobile-phones/plans-and-rates/new...
Competition. The fact that you don't need to upgrade doesn't mean you shouldn't be able to if you want to get something newer. Stronger competition forces them to move with good pace. Same as in for example regular PC hardware. Compare it to markets where competition is bad, like gaming consoles. There hardware release cycles are abysmally long.
I think one of the glaring areas for improvement is battery life. Won't someone give us the option of a 10+mm thick phone with a huge battery in it. Please.
In software. Apple's lock-in / NIH mentality combined with their slowness to innovate because they grew too comfortable bites them now (browsers is a clear example). And the trend will continue until Apple will wake up.
- Dark theme. Customization = good. Sends a good message.
- More separate volume controls. For me one volume level for notifications and phone ringer is absurd in 2016.
- LCD displays, really? The iPhone 7/Plus and the iPad Pro 9.7" are first of Apple's devices with an almost 100% correct color reproduction on the professional scales. About time for [s]AMOLED displays.
- More privacy settings and abilities to break the sandbox if the user so desires. If I want 3 apps to have access to the same vault of files, then I should be able to!
Since I sold my 6S Plus back in July I forgot the rest of my complaints but I remember them being between 10-13 in total.
> I think one of the glaring areas for improvement is battery life.
> Won't someone give us the option of a 10+mm thick phone with a huge battery in it. Please.
This option exists in the form of battery cases.
I'd prefer the bigger battery to be a part of the package.
I'm not sure if the customization option would come anytime soon, but a dark theme would very likely come out in 2017 when Apple releases an iPhone with an OLED display. It most likely wouldn't come if the lineup is all LCD (as it has been so far). This is all about battery life, which Apple obsesses about a lot. Assuming there's just text on the screen, with LCD, black text on white background would be better for battery life, whereas on an OLED screen, having white text on a black background would be better for battery life.
Edit: While Apple has shipped (LCD) iPhone models with new versions of iOS and sometimes darker wallpapers, my point above is more about many of the Apple apps, including Settings, Mail, Reminder, and so on.
That being said, I would buy the OLED iPhone in a heartbeat but only if it has bezels and has no curved screen. These fads are making normal human usage of the phones a huge annoyance and really need to die.
I'm very sad that I am seeing exactly the opposite: many people FINALLY got their brains warmed up and figured "Hey! Samsung did it, look how well their S7 Edge sold! Let's do the same!"... that's awful, sigh. They absolutely don't get it.
So yes, I would say we are at the end of an era.
But now I'm sitting here with a 2.5 year phone that I don't feel like replacing for 700 bucks out of pocket.
I do think biotech is the hot stuff of the future, but it's going to take a decade or two before it really takes off.
The computing industry is now almost entirely commoditized, there's really nothing component-wise you can add that makes a huge difference, it's now about packaging, form factor, use-cases and software. Apple figured this out with the original iPhone. There were plenty of smart-phone devices on the market before then, but Apple figured out the lateral strategy and ended up owning the smartphone market for a few years. Nintendo's Game Boy also had portable gaming predecessors, but they nailed the size, cost and performance triangle.
Nintendo, just like Apple, had loads of portable gaming competitors, the list is endless. And just like Apple, didn't have a real competitor until a huge company with lots of staying power got involved (Sony). Now in many ways, Smartphones and cousin Tablets are Nintendo's competitors, again developed and sold by massive competitors with deep pockets (Samsung, Apple, etc.), but Nintendo's lateral thinking policy is still turning heads and making the company money.
Apple is now in a position where they need to think laterally again. They sort of tried with Smart Watches, but are those really reformulations of commidity hardware? They were pitched and sold very heavily as luxury lifestyle items and the market hasn't embraced them with the kind of fervor previous electro-gadgets were grabbed onto.
Apple's not hitting it either with the new MBP or the aging and impossibly priced Mac Pro trashcans. In fact the Mac Pro is a better example of what's wrong at Apple today than the MBP. It's a new form factor that doesn't provide any new use cases, gets rid of many of the other ones and is so overpriced and mismatched in features that nobody can quite figure out what they're supposed to be for.
Where we're seeing Yokoi-ing style thinking right now is at Microsoft. Repackaging existing hardware in new formulations, driving it with software (sometimes better than others), and then using that combination at reasonable price points to get product into consumer's hands and build profit options. There's now devices that run consistent software from tablet to wall-sized collaboration screens on the market, today, from Microsoft.
When a business person looks at a Surface, they see "light, portable, runs my business software, plus enables me to scribble notes" they get it and who it's for. Nobody can quite figure out who the new MBP or the Mac Pro is supposed to be for. They're still selling because Apple, but there's a real sense that Apple has started to lose the Golden Spark and is just making stuff to make stuff. They don't have a coherent philosophy anymore, it used to be "it just works" and those were glorious times and set laudable goals that I think drove them to innovate and make people centric and approachable machines. But that's gone, it's clearly gone, and they don't have a new corporate philosophy. I think it should be something Yokoi-like, because of the nature of the hardware available these days. But that's not where the company is either.
We're in a lull with no new UX paradigms with mass appeal
VR/AR are still too expensive and inadequate. Plus a lot of people think they're plain silly
AI assistants seem to be the obvious choice but are still pretty meh. And one doesn't need to upgrade a handset each year to use the latest cloud based AI
Apple doesn't do well with services. They make hardware. Which is in a "good enough" state for many users