As someone who's been bootstrapping his own startup for the past ... 6 years and refused VC money (not for moral reasons), I have to take it. I still refuse to implement Google Analytics and integrate FB/Dropbox/Google in any of the projects I'm involved with.
Moralist? No, I'm just not into feeding the monster.
Got a link to your startup?
Total rubbish. Targeted advertising is not the economy.