699 GPB in the UK includes tax, right? The ~563 GBP US price doesn't.
True - with VAT at 17.5%, £700 is roughly £600 + tax
It looks like the sweet spot in pricing is the 16G + 3G model, at least for the Euro market. I was recently in the US and almost purchased one, which would have been $686 after taxes, or €539 - only a €40 difference (and I wouldn't have had warranty coverage in Europe of course).