"the new Apple-certifed technology combines a protective iPhone case with a secure memory card that will host Visa's contactless payment application, Visa payWave."

So, it's exactly like the payWave technology already integrated in my Visa card, except I have to put a stupid case around my iPhone.

Sounds like buzzword-itis.

I've had payWave in my card for over a year, and I've never even seen an opportunity to use it. The social interaction with the cashier is just too weird. It's already bad enough with debit cards ("do I swipe? do you swipe? do you take the card from me and swipe it for me, making me feel like an idiot?")