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These folks just went from my list of websites I dread visiting to "damn, that is some sweet technology".

And they probably wouldn't have been able to pull it off at this scale had they not first started a site you dreaded.

It may be "sweet" technology. I just haven't found out yet what the purpose of this or the previous technology is.

This is more than a 'sweet' technology. It is a big step forward for the web, because it means that all the documents uploaded to Scribd are now fully indexable!

They're now all accessible by crawlers, and will start showing up in search engine results. I believe the vision they craft (all the world's documents living online as part of the fabric of the web) is a very powerful one.

It's a big step forward only in comparison to what Scribd did before. The Web has always been perfectly capable of showing indexable documents, even PDF documents.

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