>Why is this a competition you want to win? Seems like a race to the bottom.
Who said I want to win?
>There are no universal "journalistic standards". There are standard to which specific outlets hold themselves to and that's great, but that's hardly an argument to holding others to the same standard.
Well, if I might put forward a positive program, I think that publishing falsehoods under cover of journalism, in a way that harms people's lives, should be a civil offense which the victim can sue for. Let the lawyers duke it out in court: not every case will be ruled the right way, but being sued is itself a penalty that will discourage sleaze.
We already have a moral standard for when "fake" speech stops being free: when it is both false and harmful. I don't think we'll destroy the freedom of Western societies by expanding that to cover, "both bullshit and harmful", and we'll deter quite a lot of genuine harm.