I'm not sure that what people believe about Snowden is inextricably tied to people's perception of location tracking. In fact, I speculate that there are probably some people who both think Snowden is a traitor and think that corporations or the government shouldn't be location tracking them. (That's ignoring the futility that is speaking in broad strokes about "the general public".)

Furthermore, I am not sure that any of those are necessarily a given. I'm not advocating for breaking apps or an abrupt shift to no location services, I'm not dismissing your average end-user's needs/desires or insulting their intelligence. I'm hypothesizing that there might be ways to get non-GPS location services out of the hands of a few big players. It theoretically wouldn't make your phone cost more money, but it might take the time-money-effort of people who build the systems (maybe open-source?). I'm trying to appeal to the people who build the systems and brainstorm ways to do that, not really rally the end-users to this particular cause.