This past summer, I ordered a container of household cleaner (16oz bottle with spray pump) from Amazon. Surprisingly, it arrived with no packaging whatsoever -- the bottle of cleaner was taped to a small piece of cardboard that contained the shipping label.

Not surprisingly, the bottle was empty upon arrival, its contents having leaked out during shipment.

I filed a complaint and they resent the product. The next shipment of the cleaner came wrapped in plastic bags, inside a traditional cardboard box (though no air cushions). I guess Amazon realized their experiment in minimization didn't work out all that well.