Yes, that's exactly what I'm saying. That map, at least at first glance, makes Duck Dynasty look like a giant hit in Oregon. You have to read the fine print to find out that it's essentially just because a bar in Burns has a satellite dish.
Well, it makes it look like a big hit in Harney County, OR, and a flop in Portland. Which appears to be accurate-- of the people in Harney County, lots of them watch Duck Dynasty. There isn't much fine print there.