Cool! I was just talking about something very similar - some kind of parent + kid project kit box, for busy parents who want to work with their kids on something but don't have the knack / time to figure it all out for themselves.
I was looking for similar as well. Have an 8 month old and plopped him down to watch the intro video and he looked pretty interested. Looks like a bunch of different learning all at once, why not try to teach algebra at an early age, or whatever the thimble website is getting at with how early a kid can start learning to code? I am running a small business and don't have the time I use to have, mucking around for parts trying to nickel and dime everything.
Civil Engr over here who wants his kid to engage in this kind of stuff instead of handing a tablet over for him to watch youtube cartoons.