EEVblog Channel: How Much I Make on YouTube REVEALED

This is an excellent breakdown of the blended strategy, part Patreon, part Youtube ads, part sales of merchandise on their blog.

There are three things I find pretty interesting about this;

First is that it is a job that didn't exist before the Internet. There are elements of it, and perhaps it might have been a late night television show, but really anybody can make a youtube or twitch channel these days. Whether or not anyone will watch is a completely different story.

The second thing is that this guy has 405K subscribers, you can call those 'viewers' in television lingo that is a pretty small audience (for television shows). And yet he is able to achieve an annual run rate of about $96K/year gross ($3K/month Patreon + $5K/month youtube) So while it would be crazy to try to produce a television show for that, as a one person endeavor it works out.

And the final thing was the percentage of his youtube revenue that is from RED. In his example its about 20% of his ad revenues. I would have expected it to be more although I don't know how Google computes RED revenue. I expect they would at some point adopt something like the ratings/share system that broadcast television has been using for years.