“The big issues are sourcing, labor, and price points,” Marion Nestle, a professor of nutrition and food studies at New York University, ... David Friedberg, a former Google programmer with a degree in astrophysics, hopes to overcome these challenges with a new vegetarian chain called Eatsa. ... “We think the way to do it is quinoa.”

Underwhelmed.

Though I can see this might be a good example of creating cheaper high quality food, I wonder if the google ^wonderlic^ [0] has thought out the economic implications of trying to monetise a regional specific grain from a third world region?

   "Bolivian government nutrition programs 
    have begun to incorporate quinoa into 
    school breakfast and new mothers' 
    subsidies."

A quick check online yields an assortment of the impact, some positive [1], some negative. [2] The fact the founder worked for Monsanto isn't promising.

[0] https://en.wikipedia.org/wiki/Wonderlic_test#History

[1] "Quinoa brings riches to the Andes"

https://www.theguardian.com/world/2013/jan/14/quinoa-andes-b...

[2] "It’s OK To Eat Quinoa"

http://www.slate.com/articles/life/food/2013/01/quinoa_bad_f...