Quinoa has about twice the protein content of white rice, which is why some people like it, nevermind the fact that putting a few beans in your rice gets you the same nutrients for less money. Some people also like the taste (I do). However, just because a meal has one healthy ingredient doesn't mean it's healthy.
"The lunch bowls contain as much as thirty-two grams of fat and fourteen hundred milligrams of sodium—on par with a Big Mac-and-large-fries combo, which has twelve hundred milligrams of sodium and fifty-three grams of fat. (Most Eatsa bowls have single-digit levels of saturated fats, however, considerably lower than the levels in the combo meal.)"
Why is this stuff basically a deep fried salt-lick? Taste, probably. Like McDonalds, it's not going to kill you if you indulge once in a while, but don't kid yourself that this is something you can eat everyday without there being some repercussions. Marketing this as "healthy" is highly deceptive.
"High sodium and fat content, which are associated with heart disease, may counteract some of the health benefits of the vegetable-rich quinoa bowls. But Friedberg is more interested in the grain’s planetary benefits. Animal feed, he noted, supplies the calories for growing the entire animal, not just the meat that’s sold as the end product..."
Justifying deceptive marketing of fast-food junk as health-food in order to save precious planetary resources smacks of sophistry. This guy could try to produce cheap, healthy, environmentally friendly food if he wanted to, but he wanted to be profitable instead. That's fine, but convincing people your junk is healthy is a damned scummy way to go about it. It's killing humans to save cows.