>> Almost everybody would rather have thinness, all else being equal.
Absolutely. But, as you say, all else has to be equal.
I guess the contentious part will be that "all else" means different things to different people.
If you can give me a thinner, modern version of the 2012 15" unibody Macbook Pro, I'd be super happy.
But my "all else" definitions includes a big battery, user serviceable RAM and Storage, gigabit ethernet, USB, displayport, Magsafe and an SD card reader -- all of which were a huge selling point to me about the <= 2012 unibodies. The only thing I am willing to lose from the unibody is the optical. You could replace one or two of the USB ports with USB-C/TB3, but I pretty much want all of the other stuff to stay the same.
Because the rMBP was not "all else being equal", I pretty much started planning a switch away from Macs when the unibodies were effectively discontinued for the 2013 model year.