My university has a course (maybe in the business or statistics departments? I'm not sure, as I didn't take it) that has a project where the professor gives this very pre-launch data to groups of students in a totally different context: It is presented as Formula One race data, and the task is for the students (the racing team) to decide whether or not to pull out of the important race based on current weather conditions and the potential safety implications for the driver.
The next class period, only after the teams propose their decided course of action, it is revealed where the data really came from. I imagine it's quite jarring, especially for those who decided to proceed, albeit with different risks in mind.