Had they modernized their equipment and methods years ago when profits were good, they very likely could have continued to operate at a profit and with the support of the community.
Instead, they kept the field burning, the impossibly ancient mill equipment, and didn't adapt to the dropping price of the sugar to focus on more secondary goods like rum, organic sugar, etc.
By the time they realized they'd either have to change or go out of business they were too ingrained to change and didn't have the profits to invest in changing anyways.
It's a bittersweet change for Maui. The real fear is that all of this ag land will increasingly be converted to inefficient subdivisions as has happened on O'ahu and is happening at Maui Lani and up in Kula.