I think the masses are not scared enough to encrypt their communications and that's why such an apparatus has crept in so brashly and abruptly, sort of a 'surveillance creep'.
The moment the masses are conscious of the fact we are going through our second 'crypto war' is also the moment they might encrypt. Not that crypto is some munition they can use, as is wrongly spouted by the cypherpunks (IMHO), but that crypto can provide viable amounts of privacy for their needs and it doesn't need to be absolute privacy as spouted by the 'go dark' movement. Just enough that I can surf the web without my eyeball hours being monetized or that the pressure cooker I am interested in buying is not a potential tool to be used in a terrorist attack several weeks later.