Now rotate some of the cards 180°. Those rotated cards are now distinguishable from the other cards, because the card print is not rotational-symmetric. This rotation is what caused the cards to be marked, even though the printed pattern was exactly the same.
Typically card backs are rotational-symmetric in order to avoid this. However, it seems like this particular pattern had imperfections -- within 1/32 of an inch -- which a trained eye could recognize. (The judge even admitted this as quite a feat.)