Given that VP9 is in no way superior to H.264 [1][2], this is purely an ideological push to favor their own format over a more widely supported another, and is a clear detriment to users.
[1] http://www.streamingmedia.com/Articles/Editorial/Featured-Ar... [2] https://infoscience.epfl.ch/record/200925/files/article-vp9-... [3] https://news.ycombinator.com/item?id=13226309
"Internet Broadcast AVC Video (not title-by-title, not subscription) - no royalty for life of the AVC Patent Portfolio License"
For any other uses (like Netflix, Youtube RED, and other subscription, pay-per-view and similarly commercial uses), once a company exceeds the yearly cap in license payments, they need not pay more. In 2016 the cap is $8.125 million, from 2017 to 2020 the cap is $9.75 million.
[1] http://www.mpegla.com/main/programs/AVC/Documents/avcweb.pdf
That's only the content license. You still have to pay for the encoder and the decoder.
> from 2017 to 2020 the cap is $9.75 million.
So using VP9 saves them $9.75 million per year in licensing fees alone, never mind the bandwidth cost savings from better compression. That's a strong financial incentive to switch to VP9 today and AV1 later when it's ready.
YouTube and Netflix disagree with you:
https://youtube-eng.googleblog.com/2015/04/vp9-faster-better...
http://techblog.netflix.com/2016/08/a-large-scale-comparison...
http://techblog.netflix.com/2016/12/more-efficient-mobile-en...
The real world experience of YouTube and Netflix across a wide variety of video says VP9 outperforms H.264. It's not ideology, it's practicality.
> and is a clear detriment to users.
Read the YouTube engineering blog post on VP9. They're optimizing for bandwidth and quality. VP9 allows them to get their users better quality at lower bandwidth.