It's called Maker Time, and the current Maker Time is 35. Here is it's pitch:
Your clock has it backwards.
* Time is infinite, but our time on earth is not.
* Clocks should count down, not up.
* Time keeping should be based on meaningful celestial events like the year (one earth rotation around the sun) and the day (one rotation of the earth)
* Each unit of time should be based on a viable period of work for makers.
* Maker Time is reset on January 1st each year. The year is divided into 1095 blocks (1098 in leap year). Every 8 hours the count decreases by one.
Here is a browser-based Maker Time clock:
http://willholloway.net/makertime.html
Here is a github repo for a simple Maker Time API Flask server and the algo for calculating the current Maker Time if one wants to implement it. I still hope it catches on.