As a Mac Loyalist I don't feel at all alienated. I am not merely a consumer and my life is more than the computer I use. I don't need or want constant attention. I think what they've been doing it great. Frankly I'm more annoying with the bloggers and media with their constant bullying of Apple. The iPhone 7 had just been announced and they were already speculating what the iPhone 8 was going to be. WTF? How about we give it some time before we start down that road.