Hacker News Reader

Comment by devgutt | Hacker News Reader

I read an interesting post just some days ago about Ads in Local Business. The site is horrible, but the content is good:

http://neilpatel.com/2016/12/15/we-analyzed-120000-google-ad...

View on HN

For what it's worth, Neil Patel writes some of the best pieces on content marketing. If you like those types of posts, I'd also check out his other blog, quicksprout.

https://www.quicksprout.com/blog/

> That site is horrible

That's an understatement. I wonder how can a site, that is so designed not to make you read anything, say anything of value.

I wondered if it could really be as bad as you were saying... And it sure is, but not in the way that I expected!

Neil Patel is one of those "major players" in SEO and content marketing. I signed up once to see what he kept pitching, and it was the most obnoxious chain of emails and hard selling I've ever experienced. I don't know how it's effective and his own site is terrible so I'm not sure how he became the messiah of this type of work.

Rand Fishkin (the founder of Moz) on the other hand understands the material better and I think truly is a good guy that is trying to make the SEO market a better place. He does some really nifty whiteboard fridays.

Neil Patel has always been a self promoter #1. He has some good info, but you have to filter through him talking about how awesome he is and the guru crap he's always hocking.

Rand & Dr. Pete/moz in general is one of the best places, along with http://seobook.com/ for a more cynical perspective.

Reply on news.ycombinator.com