...so why didn't Apple use them?
Seriously. They do not care about RAM as Pro users clearly do and we feel betrayed. I wonder if and when will anti-touch display stubbornness vanish as it kind of did when they introduced stylus (sorry, Pencil).
If you wanted to add 32G in a laptop, then DDR4 and reduced battery life are your only options.
A good example is the XPS 15, which trades battery life for DDR4.