Let the goals give you a sense of direction. It doesn't matter (well it probably does if you're running a business and are watching your margins), but it doesn't matter if you're not reaching your numbers.

Ask absurd questions. Ask silly questions like: "What could I do to profit from this method next year and make 1000% more than I usually do?" or

"How many strengths do I have right now that I can build on, and maximize production / sales?"