Boxo.coffee: new monthly coffee box subscription service

I'm not sure who these guy's target market is.

The annual plan for $300/yr costs $25 a pound, the monthly costs more. Coffee should not cost $25 a pound, no matter how hipster and unique the experience is, it's coffee.

its not a bad way of testing out a selection of roasters to find the better ones but it seems a bit pricey (i dont know for sure though as im not US based so im not sure what is normal pricing for you guys but stuff here is usually more expensive)