Nintendo Shares Fall After ‘Super Mario Run’ Disappoints

It saddens me that todays mobile gamers get confused and angered by the 30 year old payment model of shareware + single payment full game, to the point that their bad reviews and decrease in sales leads to an 11% decrease in stock value.

I really liked their direction on their payment model.

Is this the market today? Or was it merely Nintendo's fault for not communicating with their audience on the payment model, leaving consumers to expect something else?