I can perhaps understand that sort of attitude from people fresh out of their computer science degree, or even after half a dozen years of miserable grind in the workforce - but this guy looks to be in his forties, has (apparently) already had a successful career... and yet he has a blog called "Googley as Heck" and his LinkedIn headline is "Future Googler". Is this not all a bit weird?
Getting older doesn't guarantee that you will grow out of your social awkwardness
We're well into the Age of the Personal Brand Gospel. Accepting that fact makes things like this easier to understand.[1] You may want to pick up a copy of Infinite Jest to help guide your transition.
[1]: Yes, still weird.
'Everybody is identical in their secret unspoken belief that way deep down they are different from everyone else.' - DFW (from IJ)
Weird for anyone else, yes. For him it's just a networking front.