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> This name is conversationally awful.

It's also entirely un-Googleable. Searching "CoreOS" would return you stuff only about CoreOS. Searching "container linux" will return you tons of other unrelated results, if you don't get carpel tunnel by the time you even finish typing it.

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However, the inverse is probably what CoreOS is going for.

Now, whenever you google "linux container" you'll get "container linux by coreOS" as one of the top hits (currently, for myself, googling "linux container" doesn't have coreOS on the first page).

That would be a good point as a question but as an idea it's naive. Unless they increase their popularity by several times they never displace any of the current top search results.

CoreOS is fairly popular isn't it?

For me, at least, it's returning mostly links about LXC, which seems appropriate. As you mention, probably not good for the CoreOS brand.

it's also pretty new, I'd come back and run the query in a few months

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