What's the differentiating factor between them and Tesla? Why would I buy an Air, when it seems to be similarly specced to (and less attractive than) a model S, from a far better know company?
That said they do apparently have a lot invested. The car is clearly intended to be a step above a model S. They have executive features, more power, and a more detailed interior (although, no leather?).
o_O
Only seen one Model X and didn't think that was nearly as nice looking - mind you it was in white which might not be a good colour for it.
I'd say it's nice looking, but more importantly it's iconic.